A fresh, delightful or enchanting package – what’s the secret?
It might be something we don't even notice, but still feel drawn to. And sometimes the package simply catches our attention and makes us take a closer look at it. It can be either a cute box with small details we want to keep on our desk, or a luxurious package with a special texture that feels wonderful.
The package itself is the best advertising space for a product. A clear and interesting design gives your product both more visibility on the shelves, but also a longer lifetime.
Everything comes down to capturing the consumer’s interest, both in the physical store and online, but it doesn't end there. Package design is, of course, about how it looks, but also about how it feels.
But mostly it’s about evoking emotions and creating a craving. And I'm an expert on that.
This is what I can help you with:
Graphic design for products.
Labels and simple packages.Advice regarding the choice of package. For simpler package models, I can also design the package itself.
Design for new products and product ranges.
Redesign of existing products.
Test printing of new products.
Print supervision in Europe.
During a joint session, we’ll talk about what’s important when creating a package and what’s possible to do.Together, we can brainstorm ideas for your new package design! With my broad expertise, I can provide you with valuable information that you can have use of either on your own later on or in collaboration with me.
Special industry expertise in these segments: confectionery, coffee and alcohol.
Both in Finland and new markets abroad.
“For us, it was about “surviving” on the market, and we had to do a facelift to stay on the shelves with our products in China. The final result was great and both the distributor and the Chinese customers have been very pleased. Pia is really professional and easy to work with. Flexible, knowledgeable and a real expert on packages (a specialist knowledge). She works fast and always presents a broad portfolio of options, which makes the decision-making easier.”